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Democratic Participant Theory:Its emphasis is that the prevailing democratic, commercial and professional hegemony in media system should be done away with so as to ensure easy access to the media by allowing potential users and consumers. 

This theory has greater relevance in the liberal democracies of the developed world. This is not to say, however, that it does not have relevance to some developing nations.

The emergence of the theory is motivated by discontentment with the libertarian media theory or free press and the social responsibility theory. Such discontentment arose because of their failure to achieve social benefit anticipated for them. 

The two theories have also failed to stem the increasing tide of commercialization and monopolisation of the privately owned media. They have also been unable to prevent the centralization and democratization of public broadcasting institutions even when they have been founded according to social responsibility norms.
The theory therefore opines that greater attention should be given to the needs, interest of the receiver in a given democratic society. It advocates pluralism as against monopolization, and decentralization against centralism. 

It suggests that small- scale media enterprises should replace or co-exist with the media conglomerate. It also suggest horizontal as against top-down communication. It stresses it commitment to feedback in social political communication in order to attain completed, communication circuit.
The theory also advocates equality between sender and receiver or what has been called association mode as against the command mode or superiority of the sender to the receiver in a one way communication system. 

The theory equally observed that given the fact that the mass media has became too important socially, it should not be left in the hands of the professionals. This theory has been described as the press equivalent of grassroots democracy.


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