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Kenya’s Mobile Industry Patterns 2017



Jumia launches its Annual Mobile Report highlighting the 2017 main industry trends, ahead of this year’s Mobile Week

A recent report on the Kenyan Mobile Sector by Africa’s leading e-commerce company Jumia, has revealed a 11% increase in the number of Kenyans who visited the Jumia Website with their mobile phones - 64% in 2017 versus 53% in 2016. Meanwhile, those who visited the platform via desktop computers and laptops grew slightly to 35% in 2017 compared with 32% in 2016.
      Sam Chappatte – Jumia Kenya Managing Director Presenting 
the Report in Nairobi on Thursday
The report, which was released on Thursday (15th March), also shows that in 2017, 58% of Kenyans preferred the cash on delivery payment option, compared to 40% & 2% for mobile money and credit/debit cards options respectively.

“Jumia has over the last five years played a pivotal role in the growth of smartphones in the country by availing phones at the most affordable prices to Kenyans also enabling Kenya to reach the 40 million mark on mobile subscriptions in 20172”, said Jumia MD Sam Chappatte.

This year, the stage is set once again for the biggest sale of mobile phones, beginning March 19th through 25th. This is a mobile-phone-only one-week-long sales event dedicated to opening up our customers to a wide range of mobile devices at half the normal prices. A partnership with Airtel will also see customers get free 6GB of data with every phone purchased under ‘Jumia Express’.

The 2018 Mobile Report launch which was held in Nairobi, also had other Telecom & IT experts in attendance; as well as a host of Jumia brand partners, such as Tecno, Xiaomi, Fero, Mitsumi, Ibrit, and Vsun
Kenya’s Mobile Industry Patterns 2017 Kenya’s Mobile Industry Patterns 2017 Reviewed by IFEDAYO AKINWALERE on 8:15:00 am Rating: 5

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